Add to ORKGBusiness History (BH) has announced a call for papers for a Special Issue on "The Brand and its History: Economic, Business, and Social Value” The guest editors are Patricio Sáiz and Rafael Castro, Universidad Autónoma de Madrid (Spain) “For this special issue, we expect contributions to clarify how firms conceived branding strategies, whether they adapt or not (and how) to new market conditions, how international legal issues affect branding activity, how other agents beyond the firm (commun..
Call for Papers "State of the art in World Business History - a first review" Call for Papers: World...
This special issue of the Journal of Business Research contains 13 articles presented at the Spring ...
International audienceThis book presents current research in the area of branding and labeling. It c...
Business History (BH) has announced a call for papers for a Special Issue on "The Brand and its Hist...
CALL FOR PAPERS “THE BUSINESS OF FASHION IN THE NINETEENTH AND TWENTIETH CENTURIES” Investigaciones ...
Journal of Historical Research in Marketing Call for Papers Special Issue on ‘Marketing History From...
Call for Papers Journal of Historical Research in Marketing Special issue on: The Origins of Marketi...
Purpose: This paper aims to help in the development of a better understanding of key brand-relate...
In the fashion industry, brand has always been a competitive paramount. It has a real value as a str...
This commemorative special issue of the Journal of Brand Management has been developed in celebratio...
Purpose: This paper aims to explore three central tensions in the debate on corporate branding. Is a...
Brands and branding are one of the newer ways in which bridges are built between the worlds of produ...
The paper deals with heritage branding, investigating communication and PR models promoted by histo...
Issues associated with brand management and its share in the creation of value for companies from th...
Purpose – This paper aims to explore three central tensions in the debate on corporate branding. Is ...
Call for Papers "State of the art in World Business History - a first review" Call for Papers: World...
This special issue of the Journal of Business Research contains 13 articles presented at the Spring ...
International audienceThis book presents current research in the area of branding and labeling. It c...
Business History (BH) has announced a call for papers for a Special Issue on "The Brand and its Hist...
CALL FOR PAPERS “THE BUSINESS OF FASHION IN THE NINETEENTH AND TWENTIETH CENTURIES” Investigaciones ...
Journal of Historical Research in Marketing Call for Papers Special Issue on ‘Marketing History From...
Call for Papers Journal of Historical Research in Marketing Special issue on: The Origins of Marketi...
Purpose: This paper aims to help in the development of a better understanding of key brand-relate...
In the fashion industry, brand has always been a competitive paramount. It has a real value as a str...
This commemorative special issue of the Journal of Brand Management has been developed in celebratio...
Purpose: This paper aims to explore three central tensions in the debate on corporate branding. Is a...
Brands and branding are one of the newer ways in which bridges are built between the worlds of produ...
The paper deals with heritage branding, investigating communication and PR models promoted by histo...
Issues associated with brand management and its share in the creation of value for companies from th...
Purpose – This paper aims to explore three central tensions in the debate on corporate branding. Is ...
Call for Papers "State of the art in World Business History - a first review" Call for Papers: World...
This special issue of the Journal of Business Research contains 13 articles presented at the Spring ...
International audienceThis book presents current research in the area of branding and labeling. It c...